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July 12, 2016

10 Reasons Local SEO Is Beneficial Towards Small Businesses

Local SEO has become a source of profit for small businesses, especially businesses that have a local target market. For example, a business owner based in Orange County may operate his or her business from a different region. They can achieve this through local SEO by targeting people in the nearby area, and demonstrating what their business has to offer. Although it may not appear at the top of the search engine results immediately, the company’s results will be seen by a more relevant audience.

1. Increase Search Visibility Towards the Site

Through local SEO, you can gain more traffic to your site. It’s important to keep in mind a couple things when trying to increase the search visibility towards your site. First of all, you want to focus on improving your title tags. More specifically, use words that your prospects are more likely to use on the search engines. Secondly, make it easier for search engines to crawl your site. You can achieve this by getting rid of Flash navigation and getting rid of navigation that relies on JavaScript. Lastly, it’s important to get more incoming links to your website from credibile websites.

2. Takes Less Time to Reach the Top

When it comes to small businesses, local SEO is used for achieving higher rankings from search engines like Google, Bing, etc. because local SEO takes less time for a website to reach the top when compared to global. With the help of local SEO, you can get your name out there quickly and reach the top of search engines results faster.

3. Cost Effective

When you have a start-up business, the main goal of your company is generally to achieve better levels. Local SEO is the most user-friendly and cost-effective way to achieve a higher ranking in results of any search engine. While the saying “you have to spend money to make money” is popular in the business world, SEO is the best way to maximize in finding new prospects while minimizing your costs.

4. Quick Response

Quick response in SEO means that text can be read quickly through a mobile device. It is used to take a piece of information from a transitory media, and put it into your mobile device. Once it is in your mobile device, you can get details about the business, and a URL appears to promote special offers and be used in a local outlet.

5. 100% Relevant Web Traffic

Companies can reach their target audience by using necessary keywords, while unnecessary traffic will be excluded. Typically, in local SEO, the traffic to a responsive website will be based on the local city. This is achieved through keywords that are focused on target audiences based on local city and region.

6. Make Your Brand/Business Popular

Investing in SEO helps the small business create awareness about their brand among people who use the key terms related to the business. With SEO, it can be bumped up and shown on the first page of search engine results. Reaching the first page of search engine results can drive more traffic to your website and populate your brand.

7. Better ROI

SEO services have traditionally reported ROI in numerous ways. The most common approach to SEO ROI is through search engine ranking. It also includes targeted referral traffic, meaning, subscriptions, repeat traffic, community involvement, registrations and purchases.

8. Trustworthy Business Sources

It’s important to understand what makes your business trustworthy. Attributes to keep in mind are the online content sites, search engines and personal referrals. Trustworthy websites provide accurate and honest information about the products and services they offer.

9. Create Better Relationships

Relationships with bloggers and online media are important. Most forms of SEO develops relationships with bloggers, online influencers and more. It could be through Twitter or personal contacts. Regardless of the social media platform, building relationships is key in conducting any business. SEO is another way to network and create better relationships.

10. Provide Accurate Web Results

In order to provide accurate web results, it’s important to give visitors the information they’re looking for. Create high-quality content on your pages, especially your homepage. If your page contains useful information, your content will attract many visitors and entice other webmasters to link to your site.

Overall, local SEO is one of the most important and effective strategies for businesses to gain an edge against their local competitors. Use these 10 local SEO tips and you’ll be on the road to dominating local search and bringing new customers through the door. Contact Greatlike Media for your free one-hour consultation to set up your local SEO strategy. GreatLike Media is an Orange County SEO company.

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