March 17, 2016

Facebook Ads: Breakdown

More than a billion people uses Facebook which makes Facebook one of the best platforms for advertisement for businesses.

Facebook Ad allow businesses to target their specific audience according to age, location, gender, or interest. Businesses can target people they already know, existing customers, or new ones. When businesses upload existing customer information, it is secure, anonymous and private, keeping their identities private and secure.

By narrowing down the audience to a specific market, people only see ads on their newsfeed that is related to them by interest which makes it more efficient.

Boosted posts appear higher in News Feed, so there’s a better chance new audience will see them. For your audience, you can reach new audience by selecting age, gender, location, or interests. Companies can select the budget for each post and there will be an estimate of how many people will see it each day, they can also select the duration of the post.

Facebook Advertising has changed the advertisement world and created a new trend to advertise.

On February 2015, Facebook announced that it has reached two million active advertisers with most of the gain coming from small businesses.

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