March 30, 2018
How GreatLike’s Digital Marketing Services Can Boost Your Business
When it comes to online marketing, trying to stay relevant can feel overwhelming. Change happens fast, and it’s easy to fall behind your competition. A killer digital marketing strategy will do more than simply earning you a few more short-term customers to cover the cost of your investment – it’ll grow your business exponentially.
Check out just a few ways that our Orange County digital marketing agency, GreatLike Media can help your company reach the next level:
Display Ads
Exposure is paramount. Out here in Orange County, we know that better than anyone. And in order to stand out online, you need advertisements that are actively working to remind people about your company – and the solutions you can offer.
Display ads are the modern version of large newspaper ads, and more cost-effective than billboards – not least because they’re targeted to your unique audience. As potential customers browse the web, they’ll see strategically-placed images and banners around, and sometimes within, other websites’ content.
GreatLike Media’s methods allow business owners like yourself to target customers in certain geographic regions, by characteristics like age/education/income/etc., even by their online behavior – or by all of the above. Your advertising budget will stretch much further when you’re only paying to reach the people who might actually be interested in your product or service.
Pay-Per-Click (PPC)
Whether or not you’ve heard of Pay-Per-Click advertisements by name before, you probably see them all the time. They crop up alongside your search results, or at the very top of the results list (marked with “Ad”, “Sponsored”, or similar). They can also appear on just about any other website that’s interested in getting paid to run ads.
Pay-Per-Click is an internet advertising model that’s used to display your text ads to relevant users on other websites – people you’d probably love to have as a customer. PPC advertisers pay the content publisher (usually the other websites’ owner) a small amount for each click the ad gets. So in a sense, you’re only paying when the ads work.
GreatLike Media, a digital marketing agency in Orange County, can help you identify where your target customers are online, and create a PPC marketing campaign that works to your advantage.
Search Engine Optimization (SEO)
Wouldn’t it be great to grab the top ranking for your keyword in Google’s search results? Or at least to make the first page?
Search engine optimization, or SEO for short, is a series of strategies and tactics to help your company’s website rank higher in results from Google and the other giants of online search. And with so many firms here in Orange County, SEO plays a particularly key role in our local business landscape.
Search remains the #1 driver of web traffic – several times more than social media channels, on average. And most searchers aren’t willing to dig deep to find your company – few even look farther than the first page or two of results. Standing out is absolutely vital to finding online success
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