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August 2, 2023

Leveraging Digital Marketing for Startup Business Success

What led to the success of startups such as Uber and Calendly? At one point in time, these successful businesses were startups. They had no users, struggled to acquire users, and had to pay from their pockets.  So, what led to the turnaround? They can pivot, invest in their ideas, and have a strong online …

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June 29, 2022

Google Performance Max Campaigns: A Good Fit for Higher Ed Marketing?

Educational organizations have always relied on marketing ads to promote their businesses. Google recently released their newest “Performance Max” advertisement campaign. The higher education marketing agency segment is divided on the use of this campaign. This article reviews the effectiveness of Google Performance Max ads for colleges. EduMedia is a very prestigious higher education marketing …

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February 10, 2022

Steps To Improve Your Website Marketing Strategy

Website marketing is a great way to improve your business, sales, and marketing. It is a strategic way to promote the visibility of a website and attract more traffic. Website marketing aims to meet customers’ demands. This article will explain some simple and easy-to-follow steps to our readers.  Steps For Better Website Marketing Here are …

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February 3, 2022

Has Your School Implemented Higher Education Marketing Solutions?

Is your school known for providing its students with higher education? Do people who don’t attend your school know about that? It’s important to make it known to people outside the ones already enrolled in your school that you offer higher education. This will increase the amount of exposure your school can get. Whether this …

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