March 11, 2019
Logo Trends of 2019
If you’re not familiar with a logo, it is defined as a graphic mark, emblem or symbol used to aid and promote public identification and recognition. It is often referred to as an identifier for the products, uniforms, vehicles, etc. that an organization produces.
In today’s day and age, it’s very hard to create a logo that people will remember, therefore there are a few tips and tricks that every organization should follow when considering logo options. Consider the following questions: what makes a logo special? What makes it memorable? Is it related to your organization? Is it relevant? These are just a few of the questions you should be asking yourself when designing a logo.
Since logos are always evolving and changing, we wanted to give you some of the biggest logo trends of 2019 to keep you up-to-date.
New Age Geometry
Once certain trends become recognizable, we subconsciously limit their potential. For example: geometric design styles, which have become extremely popular in recent design logos, have fallen prey to a distinction for being overtly mathematical, cold and even authoritarian.
Although it’s easy to define geometric logos as such, in 2019, there is an upward trend where designers are pushing that ceiling by deliberately pairing their creations with vibrant colors and friendlier compositions to offset its reputation.
The New Age geometry trend is all about giving geometric logos a more positive, warmer, and overall friendlier look. There are many ways to incorporate positive feelings into a logo, but the most important factors are color, shapes and simplicity. If your logo uses warm colors and simple geometric shapes, it might be on its way to success. Refer to the picture below to get a grasp on a new age geometric logo.
Purposeful color
Storytelling through color is an effective method for designers to help brands shape authentic relationships. It doesn’t take an expert in color theory to understand that a color like red evokes passion, vigor and desire while a color like gray evokes sadness and gloom. Since there are so many colors to choose from, this trend can get pretty complicated. Be sure that the colors you select express your brand identity and stay true to your brand’s mission. The make or break moment depends on whether the right palette is in play.
Picking the right colors is so important because it helps brands communicate more effectively. Rather than using random colors simply to attract attention like pink or yellow, put your brand’s messaging first. In 2019, the meaning of color in a logo is colossal. Now, we’re seeing logo designers focus more on utilizing color in a purposeful way, rather than placing random colors on a page because it “looks good” or “fits the aesthetic.”
Below is Bruno Vasconcelos’s lively logo for greeting card aficionado “House of Gumdrops” that weaponizes color to not only communicate the company name but also to appeal to it’s mostly-female demographic. “To create these designs, I was inspired by the shapes and colors of gumdrops,” he explains. “I used their convex shape to redesign the font, making it more original. I complimented that by using primary colors with a modern twist.”
Elevated negative space
Negative space is, quite simply, the space that surrounds an object in a image. Just as important as that object itself, negative space helps to define the boundaries of positive space and brings balance to a composition.
Negative space will be a big logo trend in 2019 because of the clarity and simplicity it adds. When you take something away from a design, you are pushing that area into a more assertive role in your presentation; you are emphasizing everything that is on that page 10 times more because of all the white space.
Look at the logo below and notice the use of white space in the “S.” Consider how the fish is presented in the negative space. The proportions of the animal are distinct from the shape of the S but wrap comfortably around the spine of the letter to create a strong, unconventional design. Designers who follow this trend successfully are using negative space in unexpected ways, and it is one of the hottest logo trends in 2019.
Shift in minimalism
It might sound simple, but one of the best new logo trends of 2019 is the use of minimalism. Minimalism is a design element that strives to convey the message of simplicity. It utilizes basic geometric forms, elements without decoration, simple materials and the repetitions of structures represent a sense of order and essential quality. It unifies and adds organization to any logo.
At this point, it’s reasonable to question whether minimalism is a trend or a necessity. We are several decades removed from when the minimalist movement first impacted the design scape in the early 1970s, but the interest in it remains unsatiated. As designers continue to master the art of stripping design to its core, they’re evolving the trend by narrowing in on more abstract concepts.
The design below is an example of a minimalist logo because it is stripped of all elements except for simple black lines. While some would say this logo is too simple or boring, minimalism is a trend that is expanding and growing at a rapid rate.
With these four tips and tricks, we hope you feel more prepared to take on the task of creating your own logo! Stay true to your brand, and make sure your logo reflects your brand’s goals and identities. Leave your comments and questions below!
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