November 18, 2021

What Is a Landing Page and Why Every Business Needs Them?

A landing page is a key element of a website, and it plays a crucial role in search engine optimization (SEO). Several digital marketing campaigns are also dependent on landing pages.

This article aims to educate users about landing pages, and their importance.

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What Is A Landing Page?

It sounds like an airplane landing, and it is not very different. A landing page is a welcome page of a website. It has all the introductory information about a brand or business. Thus, a user can get a quick idea of what a brand represents and offers by getting a glimpse of their website.

Compared to other web pages of a website, a landing page offers a concise summary. Funnel websites are very popular nowadays. A landing page is in the middle of the CRO funnel. If a user is attracted to your website after seeing an advertisement (the top funnel), they would visit your website and greet your landing page (the middle funnel). Hence, it is at the center of your sales chain, and your website/brand highly depends on it.

Importance Of A Landing Page

Now that you know what a landing page is let’s review its importance.

1. Better User Experience

User experience is the most important thing in sales. The landing page offers great customer comfortability by presenting a quick overview of the website.

2. Better conversion rates

Research shows that average conversion rates for a landing page are about 26%. Hence, we can say that a properly managed landing page is likely to boost your sales.

Summary

The landing page is the main door to your website. A good landing page offers several benefits. We suggest our readers check out Web Design Company Dallas, GreatLike, for landing page creation and management at affordable rates.

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