January 2, 2019
What is Digital Marketing?
Think of digital marketing not as a single process, but as a range of tactics designed to fuel your online success. From your website itself to your lead-generating campaigns and social media accounts, there’s a lot that falls under this umbrella.
Each of these tactics can play an important role towards supporting your company’s online goals, though not all are relevant for every business. The best digital marketing agencies will work with you to identify objectives and assemble a data-driven plan for success.
Digital marketing is broad enough that it invites specialization. A content marketer might spend most of the day writing blog posts and e-books, while an email marketer focuses on convincing prospects to become customers (and convincing customers to become die-hard fans). We’ll explore these specialties, and more, below:
Branches of Digital Marketing
Content Marketing
Bill Gates famously argued that “content is king” in an essay, way back in 1996. His prediction has proven true, and today the materials on your website – like blog posts, e-books, and infographics – go a long way towards encouraging visitors to interact with your company (and hopefully convert into customers). Quality content also builds your perceived authority as an expert in your field.
Email Marketing
Email is one of the best ways to communicate directly with your customers (both existing and prospective). Companies will use email marketing to promote useful content, inform customers about new products/events, offer discounts, and generally build brand loyalty. Smart email campaigns have specific goals in mind, and getting the right messages to the right readers is key – otherwise, you can actually have a negative impact on customer happiness.
Pay-Per-Click (PPC)
Pay-per-click is a popular model for driving traffic to your website, in which your ads are displayed on other websites and you pay the publisher a small fee for each click you receive. Google AdWords is a particularly common platform, but PPC opportunities can also be found on websites including Facebook, LinkedIn, and Twitter. With smart ad targeting that’s tailored to your unique audience, the return-on-investment can be considerable.
Search Engine Optimization (SEO)
Search engine optimization is the process of optimizing your website in order to rank more highly in search engine results. This may include restructuring the pages on your website, boosting page load times, editing your written content, and much more.
Ranking highly for your desired keywords is critical to earning organic traffic for your website. How often do you click beyond the first page or two of search results? Your potential customers aren’t going to dig deep, especially if your competitors are right up there at the top of the results list.
Social Media Marketing
Networks like Facebook, Twitter, and Instagram have large pre-existing communities that are ready to engage with your company. By maintaining active social media profiles and sharing quality content, you can build brand awareness and generate leads with blazing-fast results.
GreatLike Media is an Orange County digital marketing agency that can help you build a better online presence and turn curious leads into devoted customers. Contact us today for more information and your free quote.
Think of digital marketing not as a single process, but as a range of tactics designed to fuel your online success. From your website itself to your lead-generating campaigns and social media accounts, there’s a lot that falls under this umbrella.
Each of these tactics can play an important role towards supporting your company’s online goals, though not all are relevant for every business. The best digital marketing agency Orange County will work with you to identify objectives and assemble a data-driven plan for success.
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